Presentation Case for the Diageo Luxury Limited Edition Whisky Collection On behalf of Diageo, the boutique content marketing and digital commerce agency Precious Media commissioned me to take studio images of an exclusive luxury presentation box that included eight limited edition whisky bottles. The box was a luxury presentation box. Johnnie Walker, Smirnoff, Guinness, Baileys, and Captain Morgan are just a few of the premium beverages that Diageo is famous for producing.
The company was established in 1997 and has since become a global leader in the premium beverage industry. It was only possible to create twenty whisky presentation cases. The top whisky critics in the United Kingdom received ten, while the remaining ten were made available for purchase. Each presentation box was designed with eight individual compartments, each of which was designed to accommodate a small bottle of scotch whisky that was part of a limited edition.
Original fine art prints were commissioned by a number of skilled artists to be displayed on the exterior of each drawer and whisky bottle. These prints were commissioned specifically for this purpose. Limited edition prints of these designs are also included in the presentation box that features the product.
Precious Media and Diageo commissioned a luxury presentation box that contained eight different whiskeys to be photographed.
The eight Scotch whiskies that are part of the limited edition
Each of the eight whiskies has a flavour and personality that is entirely its own. The following provides a list of the tasting notes for the whiskies:
1. This singleton is delicate and light. Perfectly in equilibrium. Exceptionally adaptable in nature.
2. Clynelish contains a muscular and slightly peaty flavour.
Oban is a sophisticated garment. Fully developed. Flavours that are fruity, with a thick peat smoke and a spicy wood accent.
The Talisker is a product of the Isle of Skye. Encapsulates the inherently wild and beautiful nature of the location where it was born.
Lagavulin is a smokey and rich wine that has a strong flavour profile.
Known as “The Edinburgh Malt,” Glenkinchie is the sixth whisky. Aromatic, delicate, and floral in allusions.
Seventh, Mortlach, sometimes referred to as “The Beast of Dufftown.” An intense flavour. Developed further. Complicated and refined.Eighth, Roseisle: Light up. The spirit of grass. It’s nutty. It’s malty.
This shot was taken by Richard Boll Photography and shows a close-up of several miniature bottles of whisky.
As well as the studio shooting and creative process
Jet Studios in Fulham, London, was the location of the one-day photoshoot that was conducted. A number of creative art directors and a product stylist were involved in the project, and it was a team effort that involved collaboration.
During the course of the day, my photographic assistant, Lee Thompson, was also present to provide assistance with tethered shooting and studio lighting. Prior to the whisky product shot, thorough planning and preparation took place over the course of several weeks. This was done in order to determine the range of photographs that were required on the day of the shoot.
This included discussions regarding the best lighting, backdrops, and angles. There were also constant creative chats on the day itself, with the purpose of discussing the most effective strategy for the photography of the brand, as well as any minor adjustments that were necessary.
Richard Boll Photography captured a shot of two little bottles of whisky in their respective bottles.
There was a mix of creative, stylized shots with a mixture of close-up images showing the finer details of the whisky bottles and wider overhead photographs of the entire product set depicting the presentation box, eight whisky bottles, and fine art prints.
The brand shots were a combination of illustrative, e-commerce product photography against pure white backgrounds, as well as creative, stylized shots. These innovative photographs were taken against a backdrop that had been painted beforehand, which was produced by the product stylist in preparation. Due to the fact that the camera was connected to a laptop, the customer was able to remotely examine the digital images in real-time as they were being generated. This allowed the customer to provide quick comments and sign off on each shot.
Because of this, the studio photography was carried out in a manner that was both highly efficient and collaborative, and the client and the agency were both very pleased with the results once they were completed.
The shoot was a huge success since it was meticulously planned and carried out, and it had excellent lighting, styling, and art direction respectively.
